The CRM built for
calling-first sales teams.

Make calls from your browser, rent local numbers in 40+ countries, route leads to the right agent automatically all in one platform with Admin, Manager, and Agent roles built in.

Get a free demo See what's included
40K+
Leads processed
238+
Sales teams
3M+
Calls tracked
Trusted by teams across
Real Estate Insurance Financial Services SaaS Logistics E-commerce
What's included

Everything your team needs to close faster.

Six capabilities that work together no patchwork of tools, no missing pieces.

01
Browser-based calling
Agents make and receive calls directly inside the CRM. No softphone, no hardware, no install. Every call auto-logs to the lead record with timestamp, duration, and notes.
WebRTCAuto call logLive status
02
International number rental
Rent local numbers from 40+ countries and assign them to agents or campaigns. Leads see a number they recognise answer rates improve immediately.
40+ countriesAgent assignmentCampaign numbers
03
Lead management & generation
Capture leads from web forms, CSV import, or API. Auto-assign by source, region, product, or round-robin. Every lead lands with the right agent, instantly.
Auto-assignSource taggingLead segregation
04
Sales pipeline & deals
Track deals across custom stages with values, probabilities, and close dates. Spot where deals stall before revenue is lost.
Custom stagesForecastingWon/lost analysis
05
Tasks, follow-ups & reminders
Schedule callbacks, automate follow-ups, and attach tasks to leads. Every action lives in the lead timeline visible to managers in real time.
Callback schedulerActivity timelineTeam reminders
06
Reporting & analytics
Real-time dashboards for call volume, lead conversion, agent productivity, and pipeline health. Filter by team, date, or channel.
Agent leaderboardsConversion funnelsCall analytics
Calling & numbers

Call from the browser.
Answer with a local number.

WebRTC calling built right into the CRM no installs, no hardware. Pair it with a local number from any country and your team looks local everywhere.

Live call queue
Amara Osei
+44 20 7946 0582
● Live — 2:14
Priya Menon
+1 415 555 0182
Ringing
Carlos Ruiz
+61 2 9876 5432
Ended — 5:42
Assigned numbers
🇬🇧 +44 20 7946… 🇺🇸 +1 415 555… 🇦🇺 +61 2 9876… 🇦🇪 +971 4…

Rent numbers from 40+ countries

Local presence anywhere. Assign numbers to agents, teams, or campaigns. Leads see a familiar number answer rates improve immediately.

Nothing to install ever

WebRTC calling works in any modern browser. Agents log in and start calling. Every call attaches to the lead automatically.

Managers see everything, live

Live call queue, listen-in, recordings, and logs all in the dashboard the moment it happens. No spreadsheets, no delays.

User hierarchy

Three roles. One platform. Zero overlap.

Every person sees exactly what they need nothing more. Access is enforced at the data layer, not just the UI.

Admin
Admin
Full platform access. Controls all users, settings, integrations, billing, and visibility across every team.
Create and manage all users
Configure pipelines, lead sources, and fields
Assign and rent international numbers
View all reports across all teams
Manage billing and integrations
Manager
Manager
Team oversight without platform-level control. Manages people, pipelines, and performance — not system settings.
See all leads in their assigned team
Reassign leads between agents
View call logs and listen to recordings
Monitor live call queue
Team performance reports
Agent
Agent
Focused view. Agents see only their own leads, calls, and tasks — no distractions, no data they shouldn't touch.
Own leads and pipeline only
Make and receive calls in-browser
Log notes, tasks, and follow-ups
View own call history and recordings
Update deal stages and outcomes

Lead segregation by design

Agents never see each other's leads. Managers see their team only. Admins see everything. Enforced at the data layer not just the UI so there are no accidental overlaps or leaks between teams.

Pricing

Simple, transparent pricing.

All plans include browser calling, lead management, pipeline tracking, and the full role hierarchy. Number rental billed separately per number.

Free
30 days
Up to 10 agents
For small teams getting structured. Full CRM with lead management from day one.
  • Lead capture & management
  • 1 Admin + 10 Agents
  • Pipeline + deal tracking
  • Weekly performance reports
Get started
Most popular
Growth
$150
/month
Up to 30 agents
For growing sales floors that need automation, deeper analytics, and more numbers.
  • Everything in Starter
  • Up to 10 international numbers
  • Automated lead assignment
  • Call recordings + manager listen-in
  • Real-time analytics dashboard
  • Email + calendar sync
  • Email + calendar sync
Get started
Enterprise
$500
/month
Unlimited agents
For large organisations needing unlimited scale, custom integrations, and dedicated support.
  • Everything in Growth
  • Unlimited international numbers
  • Custom lead segregation rules
  • API access + webhooks
  • Advanced roles & permissions
  • Dedicated onboarding + SLA support
Talk to sales

Number rental billed per number, per month. Rates vary by country. Ask us for a quote →

FAQ

Common questions.

Can't find what you're looking for? Email us directly.

Do agents need to install anything to make calls? +

No. PRIME CRM uses WebRTC calling works directly in Chrome, Edge, or Firefox. Agents log in and start calling from the same screen they manage leads. Every call logs automatically with timestamp, duration, and notes.

Which countries can I rent numbers from? +

40+ countries including UK, USA, Australia, UAE, India, Canada, and most of Europe. Numbers are provisioned within a day and can be assigned to individual agents, teams, or campaigns. Contact us for the full list and per-number pricing.

How does lead segregation work between agents? +

Segregation is enforced at the data layer not just the UI. Each agent sees only their own leads. Managers see their team. Admins see everything. Assignment rules can auto-route leads by source, product, geography, or round-robin rotation.

Can managers listen to live calls or review recordings? +

Yes on Growth and Enterprise plans. Managers can see the live call queue and listen in with appropriate permissions. Recordings are stored against the lead record, accessible for coaching and compliance review.

What's the difference between Manager and Admin? +

Admins have full platform control users, billing, integrations, global settings, all teams. Managers have operational access for their team only reassigning leads, monitoring calls, reviewing performance but can't change platform settings, billing, or users outside their team.

Is there a long-term contract? +

Plans are monthly, no long-term contract required. Enterprise customers typically run on annual arrangements with SLA commitments. Reach out to discuss what works best for your team.

Ready to see PRIME CRM live?

We'll walk through calling, lead routing, and the full hierarchy — in 30 minutes.

Book a free demo